10 examples of effective press releases + a template to download

Press releases are alive and well. They’re a staple of the PR professional’s world helping them to increase brand visibility and awareness, that is, providing they’re well written. If you’re sending releases but struggling to land coverage, it’s time to go back to the drawing board and rethink what you’re communicating and how. To help spark some inspiration, we’ve gathered...

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Equipment and Event Rental Industry Prepares for Recovery

MOLINE, Ill.–(BUSINESS WIRE[1])–The American Rental Association (ARA) is forecasting a 13 percent decline in equipment and event rental revenue this year compared to 2019, dropping to $48.7 billion in the United States. However, the latest forecast released by the association on Nov. 12 calls for modest overall growth in 2021, ticking up 0.3 percent to $48.9 billion, before accelerating recovery...

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Equipment Leasing

What is leasing? Leasing is the process of acquiring equipment via third party finance and paying for it in manageable monthly amounts over a pre-agreed term. It’s just like any other loan, except that it is secured by the assets that have been acquired, therefore allowing for a lower monthly interest rate. If you pay for equipment monthly,  your business...

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