Chameleon Chair® Expands Distribution in Agreement With Atlas Commercial Products and

Press Release

updated: Jul 9, 2020

Chameleon Chairs LLC, the designer, manufacturer and distributor of its proprietary line of chairs, barstools, chair covers and accessories, is announcing a new sales distribution partnership with Los Angeles-based Atlas Commercial Products and its affiliate 

Aside from Chameleon itself, Atlas and will be the only third-party distributor authorized to market and sell Chameleon Chair Collection products. Both parties are excited to collaborate to propel the growth of their businesses.

In the past, Chameleon has been heavily invested and committed to serving the party and event rental business and has partnered with eight of the leading rental companies in the U.S., serving 28 major U.S. metropolitan areas under exclusive rental distribution agreements. These rental partnerships will all remain in place. In addition, Chameleon will continue to rent its cushion caps and chair covers, serving the entire U.S. Over the years, Chameleon has also sold over $8 million in chairs to other rental companies and third-party end-users, including a wide variety of event venues, restaurants, hotels and private clubs and even some residential use. Under this new agreement, Chameleon’s business will continue in the future as in the past, except for the welcome addition of the Atlas/ distribution channel. 

Atlas/EventStable Managing Partner Will Murphy commented, “We are thrilled about partnering with Chameleon Chair Collection. Having their highly coveted lineup in our catalog will help us expand our reach even further into hospitality and event rental markets. I know it will also be quite exciting to our existing customers, who have long been asking for the kind of jaw-dropping seating options that Chameleon does better than anyone.”

Jerry Smolar, President and CEO of Chameleon Chairs, added, “We are pleased to partner with Atlas/EventStable, a leading importer and distributor of chairs, tables, furniture and related equipment in the U.S and Canada. We look forward to working with a company that has built its reputation on offering quality products backed by excellent service, which mirrors Chameleon’s core values. In addition, with this strengthened distribution network in place, we plan to introduce additional Chameleon chair designs.”

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