Are Press Releases Still Relevant for SEO in 2019?

Although there’s a big chance you haven’t used them, I’m sure you’ve heard about the notion of Press Releases. They used to be very popular in the SEO community back in the day. But are press releases still relevant for SEO in 2019? Is it worth spending your time dealing with a press release?

The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. However, many webmasters don’t really understand the concept and often end up doing things that eventually harm their websites.



Yes, you’ve heard me right. Sometimes, Press Releases can negatively affect SEO if they are not done the right way. Keep reading, as later in this article I’ll tell you how you can avoid these mistakes.

  1. What Are Press Releases?[1]
  2. How Do Press Releases Help SEO?[2]
  3. About Press Releases & Penalties[3]
    1. Press Release Spam[4]
    2. Use Nofollow Links[5]
  4. Are Press Releases Still Worth It in 2019?[6]
  5. How to Make Press Releases Effective?[7]

What Are Press Releases?

Press Releases are a way of distributing and announcing events to the press. Google defines them as “an official statement issued to newspapers giving information on a particular matter”.

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