And this is how Press Release Platforms like HARO were created. Instead of sending your press release to news publishers, you post the press release on one of these popular distribution platforms where reporters and news publishers hang out to find interesting topics.

The problem is that these platforms often become a junkyard for spammers. But before we discuss the possibility of harming your website by using these platforms, let’s have a better look at how they can help your website.

How Do Press Releases Help SEO?

Having information about your company or an event published on big news sites is not only beneficial for your brand, but also for SEO.

How, you might ask? In most part, it’s about backlinks. If news publishers start talking about you, not only can you get backlinks from the news sites themselves, which hold a very high amount of equity, but you can also score a high number of backlinks from other webmasters who will read the news.

We all know that building backlinks is one of the most difficult tasks for SEO. Building high quality backlinks is even harder. And don’t even get me started on how hard it is to do all this naturally, without buying them or using risky tricks such as PBNs^[8].

Well, Press Releases combine all the 3 above, which makes it probably the best link building method available.

Why?

Well, it helps you build links rather quickly, the links are high quality and they’re all also completely natural and won’t result in any penalties.

If done right, or course. If not, it’s a waste of time and it can result in penalties.

Press Releases are a good way of quickly obtaining high quality links in a natural manner. However, if not done properly, it becomes a complete waste of time and can potentially be harmful for your website.

About Press Releases & Penalties

Researching press release tactics on the internet will mostly put you on the right track. However, people quickly learn that it’s easier to get links from the Press Releases themselves rather than from the news publishers (which mostly ignore their poorly written stories).