How to Write a Technical Press Release

9. Include a Boilerplate

Your company boilerplate should be at the bottom of your release, under the heading, “About [Company name]”. The boilerplate should be less than 100 words and share your corporate pitch[5], explaining what you do.

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10. Watch Your Length

Technical companies often want to include every detail in a news release – avoid doing so. News releases should be scannable and to the point, and there are plenty of opportunities to link to new product pages, company overview pages, data sheets, or more specific content. Ideally, keep your release (from headline through boilerplate) under 500 words. Check with your wiring company, too, as some wiring companies will charge more for releases more than 400 words.

Learn more about brand positioning and messaging by downloading our ebook, “Smart Messaging for Engineers[6].”

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