7 Different Types of Press Releases and How They Each Work

There’s a type of press release for every kind of business announcement you might want to make.

If you’re a public relations pro, I’m guessing you are your company’s biggest advocate.

Whether your company is hosting an industry-renowned event, bringing on an impressive new hire, or announcing a long-coming partnership, the team looks to you to create best in class PR materials[1].


Unfortunately there isn’t a one-size-fits-all tactic for how to write a press release[2]. If you’re tasked with a press release covering your company’s new charitable initiative, attempting to recreate your recent partnership press release likely won’t get you far. Similarly, your charitable initiative press release isn’t a starting point for when you’re announcing your new superstar executive.

Regardless of the announcement, there is a press release to fit your marketing[3] needs. While we provided a brief overview of the types of press releases in our ultimate guide, here we’ll be taking a deeper dive into your options. We’ll review the types of press releases and when to use them, as well as evaluate examples based on what they did well, and how they could improve for next time.

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