While quotes are important in any press release, they are especially beneficial in a charitable initiative press release. A quote from an executive at your company can provide a human element to your business, while a quote from the organization you’re helping can truly pull at the heart strings and encourage a reporter to turn your release into a story.

Take a look^[17] at how Career Step announced that it donated $15,000 to Special Olympics.

Career Step explained the basis of its giving program, but more importantly, explained why it was important to them. By doing this through a quote as Career Step did, you’re able to convey emotion regarding your charitable cause and what it means to you. While you can explain this in the regular body copy as well, it will have to be more objective there.

Career Step also featured numerical elements, quantifying the impact its initiative had. The employees walked, biked, or ran 1,200 miles, which translated to $15,000 given to charity.

If possible, include an image of the organization you supported or the impact you made. For example, if your employees are building houses with Habitat for Humanity, feature an image of the house they built.

By turning to these examples when you have a newsworthy event, you’ll be able to formulate a press release to best fit your needs.

The above types are also adaptable — if you have a story you’d like to tell that isn’t included above, try to manipulate one of the press releases to fit what you need. 

Ready for that press release to reach your audience? Consider using some press release distribution software^[18] to ensure your press release makes its way to the right media sources.