However, a rebranding press release is also an opportunity to excite your audience about the change. You can do this by highlighting how this rebrand will improve customer experience, or by including a quote from an executive that positively looks toward the future.

Here’s the press release^[13] Omniverse used to announce its company rebrand.

Omniverse succeeded in succinctly telling both the history of its company as well as what it hoped to achieve in the future. In the second paragraph, it emphasizes the point that the rebrand will only improve its services and enable the company to better serve its customers.

Omniverse also included an image of the new logo with the themes it intended for the new logo to convey. The quote from its CEO effectively explains its reasoning for the rebrand.

Partnership Press Release

You’ve been negotiating that new partnership deal for months. Finally, you’ve come to the terms that will best benefit both companies and their customers. The papers are signed, so now what? Releasing a press release is the perfect way to announce the news once it’s finally official.

Similar to a rebranding press release, the main purpose of a partnership press release is to inform your audience of the upcoming changes. What’s tricky about it is that each partner has built relationships with its own customer base, and you’ll need to write a press release that appeals to both.

Luckily, by aligning your values, you’ll be able to communicate to your customer base exactly what they can expect. What’s even better is that both brands can leverage one another’s audience to secure even more exposure. A partnership already benefits both parties – your press release should do the same!

In a partnership press release, be certain to include your why and your what — explain why this decision was made and what is going to change or, hopefully, improve. A partnership can be a great sign for investors, so write a press release to excite them!

You can also use this opportunity to delight your customers about the new features, services, or experiences they’ll get access to.