It’s important to remember that while your press release should highlight your achievement, it shouldn’t be overly promotional. Be sure to avoid excessive punctuation and emotional language. Your press release should still be objective and discuss your award from a business standpoint.

Consider expressing your excitement by explaining how this recognition sets you apart as an industry leader or how this achievement will allow you to further your company’s mission.

That doesn’t mean you have to take all of the emotion and excitement out of your press release – you did just win a major award! Quotes from executives are an opportunity for your press release to express emotion. Grabbing your CEO or president to make a statement will offer a human element and allow you to explain what this award means for your team. If you can also secure a quote from a member of the organization that sponsors or gives the award, that’s even better.

This press release^[10] announced Jayshree Moorthy’s recognition as a 2018 Women’s Business Enterprise Star by Women’s Business Enterprise National Council (WBENC).

In the introduction paragraph, the release announces the achievement and gives a brief explanation of the award itself. By replicating the award’s language, this section succeeds in objectivity and doesn’t sound overly promotional.

Not only does this release feature a quote from the recipient herself, but it also has a quote from the CEO and president of WBENC — great for brand credibility.

Whether the award features an entire company or an individual, it’s important to feature the company’s boilerplate at the bottom of the release. Doing this will help connect the dots for the reader and bring the release full circle.

Feature/Product Press Release

Even mega corporations like Apple, with legions of fan blogs, forums, and podcasts, continue to use press releases whenever they launch a new product or upgrade.

Press releases offer just enough information to intrigue journalists and encourage them to try the new product or feature themselves. If they’re fans (or sometimes, if they’re not), they’ll often turn their experience into a story.