In addition to the new hire’s name and position, you’ll want to feature some highlights from their professional background. Not only will this help to objectively describe what they’ll be bringing to the company, but it gives customers and investors a better idea of what to expect from the new executive.

This section can include past roles they’ve held, companies they’ve worked for, and any significant professional achievements. Additionally, you’ll want to cover their key responsibilities and priorities moving forward, which will help to shape the position they’re filling.

A quote from a member of the current executive team can express the company’s excitement, and highlight the new hire’s key responsibilities and priorities. Similarly, a quote from the new hire can help to legitimize your brand by highlighting what drew them to this new role.

If the employee they’re replacing moved internally, you may consider briefly mentioning their new role in the company as well.

Here’s an example^[9] from WebLinc when it brought on a new chief financial officer.

This press release does a great job at highlighting the new hire’s responsibilities and priorities in the new role, which is helpful to current customers and investors. They also cover his professional experience to provide context.

The quote from the current CEO of the company, as well as the quote from the new hire himself, add a human element to the release, and express excitement from both the company and the new hire. Similarly, using the new hire’s headshot as an image – as opposed to the company logo – makes the release more compelling and provides media with a more valuable visual.

Award Press Release

When your company receives an exciting accolade, an award press release will help you spread the news.

Although industry awards are common, they’re rarely publicized. For your audience to learn of your achievements, you’ll have to advertise them yourself. Distributing a press release clues them in and positions your company as an industry leader.