7 Different Types of Press Releases and How They Each Work
Including an executive quote from both parties is a great way to provide insight and express excitement.
This press release[14] announces the official partnership between Highspot and SalesLoft.
The first paragraph immediately identifies who, what, and why, while emphasizing the benefit this will have for customers and how it plans to ease the sales process.
The quotes used reassure investors and customers alike that the partnership decision had their best interest in mind. Both parties expressed genuine excitement about the opportunity.
Finally, the press release succeeds in communicating how this will benefit customers, and let’s be real, that’s what they really care about. If you’re able to convince your audience that this partnership is going to be a success, then your press release did its job.
And if you’re an influencer looking to gain a partnership, learn how to make a media kit[15].
| Related: Nowadays, most press releases live online. However, if you do consider publishing a physical copy, learn the benefits of using desktop publishing software[16]. |
Charitable Initiative Press Release
Charitable initiatives are an excellent way to show your customers that you care about more than just profit. However, it’s likely your audience has no knowledge of the good being done.
A charitable initiative press release is your opportunity to tell your audience that you’re concerned with more than just the bottom line – and give them a glimpse into company culture. An added benefit is that media loves a feel-good story. Featuring the work your team is doing is a likely way to secure some media coverage.
Similar to an award press release, it’s important to not be overly promotional. Charitable initiatives are exciting, and it’s easy to want to brag about your team and the strides they’re making. Our advice is to tread cautiously. The most effective press release will give a high-level description of the work being done, but more importantly, rally others to get behind the cause.
In addition to the necessary details, you’ll want to include those that will truly excite your readers and intrigue the media. This information is often quantitative — people helped, hours worked, or money earned. These are the numbers that will drive a news story and clearly indicate the impact your team is having.